The Rise of Smart Machinery and Servitization
15 June 2024
Recent advancements have merged operational technologies and IT, transforming modern machinery into interconnected systems that generate valuable data.
In the B2C sector, servitization is well-established, where products are offered as services, relying heavily on data. This shift is extending to the B2B market, presenting innovative business models that emphasize continuous value and operational efficiency.
A notable example is Rolls-Royce, which has implemented the Blue Data Thread platform to enhance predictive maintenance and optimize engine use, demonstrating the potential of servitization to revolutionize traditional sales models and improve customer value.
Embracing servitization is essential for companies to stay competitive in a rapidly evolving market.
